For more than 22 years, I’ve worked in and around the construction industry documenting craftsmanship – on Madison area job sites, during builds, and at the moment projects are finally complete.
Located in Sun Prairie since 2004, I’ve run a photography business in Wisconsin, working with everyone from families to local businesses – including remodelers, custom builders, and trade professionals.
That work put me in a position most marketing consultants never experience: I didn’t just see the finished project – I saw how the work was done, how crews operated, and how much skill and care went into building it right.
Over time, I noticed a pattern.
Many of the builders doing the best work were not winning the best projects. Not because their craftsmanship wasn’t superior, but because the story of that craftsmanship was getting lost – misrepresented, disorganized, or buried under marketing systems that didn’t reflect reality.
That’s what led me to this work.
Today, I help established contractors review their marketing systems, identify wasted spend, and organize their project assets so their value is clear before a client ever asks for a price. This happens through Marketing & Systems Audits designed for owners who want clarity, not another vendor.
Because I’ve spent decades working alongside contractors – photographing their projects, learning their businesses, and growing up in a multi-generation builder family – I understand:
I also understand the operational side of marketing: What’s being paid for, what’s being used, and what’s quietly draining money without delivering results.
I built my own business without paid advertising, relying instead on reputation, relationships, and repeat referrals. That experience shapes how I work with contractors today – focused on systems that support independence, not dependence.
I’m based in Wisconsin and deeply rooted in our local building community.
I believe a builder’s reputation is one of their most valuable assets – and it deserves oversight from someone who understands both the work and the business behind it.
I’m not here to coach or manage your marketing. I help you regain control of it, so you can focus on building work you’re proud of.
Based in Sun Prairie, Brenda Eckhardt provides independent marketing audits and visual proof systems for high-end remodelers and custom home builders throughout the Madison and Milwaukee metro areas.
Primary Service Areas: After 22 years documenting construction projects in Southern Wisconsin, I specialize in local market positioning for contractors throughout the Madison metro area including Sun Prairie, Waunakee, Middleton, Verona, Fitchburg, Oregon, and Stoughton. I provide asset organization and forensic marketing reviews in Lake Geneva, Waukesha, Brookfield, extending to Milwaukee corridors.
Regional & National Reach: I offer strategic consulting for established firms in Green Bay, Appleton, Eau Claire, La Crosse, and Oshkosh. For contractors outside of Southern Wisconsin, Remote Marketing Audits are available nationwide to help you identify agency waste and recapture your marketing ROI.