What Should You Ask Yourself During a Business Slow Season?


Person wearing a helmet and backpack standing at GCM info desk with merchandise display, including shirts, hats, and souvenirs on a tiled wall.

“What do you want your summer to look like?”
During the business slow season, it sounds simple, but asking this one question during a business slowdown can spark intentional planning, smarter boundaries, and a more aligned vision for the months ahead.


Why This Matters

Slow seasons aren’t just for rest—they’re for recalibration during the business slow season. And one powerful way to prepare for the future is to ask questions that steer your decisions. Whether you’re a solopreneur or running a growing business, future-focused prompts like this one help you stay in control of your time, energy, and results—before the busy season takes over.


🔥 FAQ-Style Questions Answered

❓ Why is it helpful to ask “What do I want my summer to look like?”

Because it forces you to shift from reactive mode to intentional mode during the business slow season. Instead of letting the season sweep you away, you’re giving yourself permission to design it in advance—before clients, deadlines, or life do it for you.

🤔 What kind of business goals can come from this question?

This prompt can uncover hidden goals like more family time, fewer client calls, batching your work, launching a new offer, or doing absolutely nothing—and all are valid. It helps you set a vision that supports both your life and your business during the slow season.


🔑 3 Key Takeaways

1. One Question Can Uncover Clarity

Asking “What do I want my summer to look like?” opens up space for reflection and intentionality during the business slow season. It’s not about hustle—it’s about vision.

2. You Don’t Have to Plan Every Detail

This isn’t about rigid scheduling. Light visioning—“goal-setting lite”—lets you remain flexible while still moving with purpose during the business slow season.

3. Taking the Lead Means You Stay in Control

If you don’t steer your time, others will. Customers, deadlines, and even family can fill your schedule unless you predefine what you want during the business slow season.


Two women standing outside a store entrance, one wearing a floral dress and the other wearing a mask and green dress, representing shopping and pandemic safety.

✅ TL;DR: Quick Recap

  • ✅ Ask future-facing questions during slow seasons
  • ✅ “What do I want my summer to look like?” leads to more intentional goals
  • ✅ You don’t need full plans—just direction
  • ✅ Use this time to align your life and business vision
  • ✅ Stay in control of your time before busy season hits

One-Paragraph Summary

Your quiet business season is the perfect time to plant seeds—not just in strategy, but in mindset. Asking one powerful question—“What do I want my summer to look like?”—can help you pause, set direction, and avoid defaulting into busyness during this slow season. This gentle vision-setting technique supports a business that runs on your terms.

Need clear, burnout-free marketing help during the business slow season? Explore step-by-step courses built for small business owners who do it all: boostyourvisibility.thinkific.com/collections

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