Struggling with chaotic marketing? Most small business owners drown without a clear roadmap. This simple content planning strategy transforms reactive stress into proactive momentum – starting with your Google Calendar.
Immediate Answer:
Stop reacting week-to-week and implement this simple content planning strategy:
- Map key dates (sales/holidays) + customer priorities
- Dedicate monthly “Content Power Hours” for visual capture
- Batch-repurpose assets across platforms
Why This Matters
Without a documented strategy, 60% of marketers waste time on disjointed efforts (Source: CoSchedule). Proactive planning aligns content with customer journeys, turning anxiety into consistent engagement.
3 Key Elements of a Simple Content Planning Strategy
(Keyphrase added to H2)
✅ Map Customer Journeys Monthly
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(Alt: “Simple content planning strategy calendar template”)
- Internal link: Read: How to Define Your Customer’s Journey
- Track buying cycles using Google Calendar’s color-coding
- Tool tip: Use Google Trends to validate seasonal topics
✅ Build Visual Assets Efficiently
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(Alt: “Content planning visual asset creation”)
- Internal link: Ultimate Guide to Content Repurposing
- Capture:
- Authentic behind-the-scenes (processes/team)
- “Result shots” (client transformations)
- Pro stat: Visual content gets 94% more views (HubSpot)
✅ Scale Your System Consistently
- Start with free tools: Google Calendar + Canva
- Audit quarterly using this Content ROI Calculator
- Rule: 5 planned posts > 10 rushed ones
FAQs
Why does this strategy beat trend-chasing?
Trends fade, but customer-centric planning builds lasting authority. Platforms prioritize consistent value over viral moments.
How to track if it’s working?
Monitor:
- Content engagement (saves/shares > vanity likes)
- Lead quality via UTM parameters
- Time saved weekly (Template: Content ROI Tracker)
TL;DR / Your Action Plan
✅ Keyphrase placement: First paragraph + H2 + alt text
✅ Added: 2 outbound links, 2 internal links, 2 images
✅ Fixed meta description
Summary
This simple content planning strategy replaces chaos with clarity. By mapping customer journeys, batching visuals, and leveraging free tools, you’ll save 5+ hours weekly. Download my [Content Planning Starter Kit] – includes calendar templates and shot lists.
Need clear, burnout-free marketing help? Explore step-by-step courses built for small business owners who do it all: boostyourvisibility.thinkific.com/collections
