Feeling a little overwhelmed now that the summer chaos has passed and routines are back in full swing? If you’re wondering where to start to get serious about growing your business, the email-community-first-step-business-growth strategy should be considered. Start with this: build your email list.
Email is one of the most powerful tools in your business toolbox, and it’s crucial for email-community-first-step-business-growth. Whether you’re trying to re-engage your audience, boost sales, or simply get back on track, email is the best way to kick things into gear—and it’s something you actually own.
Why Email Marketing Still Works (and Why You Need It Now)
Unlike social media, your email list doesn’t rely on unpredictable algorithms. It’s a perfect email-community-first-step-business-growth tool, and you control when and how you reach your audience—and that’s powerful.
You can:
- Re-engage your people when things slow down
- Share updates, offers, and news without relying on Facebook or Instagram
- Build lasting relationships through consistent, authentic communication
Think of it as your direct line to your most loyal fans. Building an effective email community is a first step to business growth.
Start with the Right Tools
- Email Community
- Insider List
- [Your Brand Name] Circle
If you’re starting from scratch, I highly recommend using ConvertKit (not an affiliate, just a fan!). I use it for all the businesses I consult with, and it’s incredibly user-friendly—even if you don’t consider yourself “techy.”
With ConvertKit, you can:
- Create pop-ups on sites like WordPress or Squarespace
- Set up welcome emails and sequences
- Organize your list by customer interests
It’s more than an email list—it’s a community builder.
Don’t Call It a “Newsletter”
Here’s a quick tip: avoid calling it a newsletter. In my experience, that word triggers unsubscribes.
Instead, call it your:
People want to feel like they’re part of something special, not just receiving a corporate email blast.
Let People “Choose Their Own Adventure”
Your first email is key.
Using tags or segments, you can allow subscribers to tell you exactly what they’re interested in. For example:
- An interior designer might offer options like “kitchen remodels,” “seasonal porch decor,” or “bathroom staging.”
- Based on what they select, they’ll be added to the right sequence automatically.
This means every email you send from then on is more relevant—and more likely to be opened, read, and acted on.
The Personal Touch Wins
People don’t want stylized, corporate-looking emails anymore. They want real connection.
📌 Keep your emails simple:
- A couple of images max
- Use plain formatting
- Write like you’re having coffee with a friend
A casual, personal tone helps reduce unsubscribes and makes your emails feel like something to look forward to.
TL;DR Checklist
✅ Start or reboot your email list for email-community-first-step-business-growth
✅ Use a platform like ConvertKit
✅ Let subscribers self-select their interests
✅ Send consistent, personal emails
✅ Avoid calling it a “newsletter”
One-Paragraph Summary
Email is the single best way to reboot or grow your business right now. By creating a warm, connected email community—using tools like ConvertKit—you can take control of your audience, nurture real relationships, and drive meaningful business results. Start simple, keep it personal, and let your subscribers choose their journey with you. It’s your business’s most valuable digital asset, making email-community-first-step-business-growth an essential strategy.
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