Frequently Asked Small Business Marketing Questions
Do likes and followers still matter for my business's success?
Not as much as they used to. The current trend emphasizes “anticipation marketing,” where building a community that eagerly awaits your content or services is more valuable than sheer numbers. Engaging content that resonates with your audience fosters trust and loyalty.
How can I stand out in a saturated market?
Identify your unique selling proposition (USP) and use that in your marketing. Is it white glove customer service? Quality products? When you feature what makes you unique it will attract the right clients.
What's the best way to convert website visitors into clients?
Make sure your site has clear calls-to-action (CTAs), showcases your work, features client testimonials, and offers easy ways for visitors to contact you. Offering value, like a free guide or consultation, can also convert browsers into paying customers.
Should I focus more on paid ads or organic marketing?
Organic marketing is your most solid foundation. It builds long-term trust and visibility, especially for local businesses. Paid ads can amplify what’s already working, but they shouldn’t replace strong content, reviews, and local SEO. Exhaust your free tools first.
Is it worth investing time in platforms like Pinterest for my business?
Absolutely. Pinterest is a visual search engine, making it ideal for showcasing design and remodeling projects. Regularly pinning your work can drive traffic to your website and attract clients seeking inspiration long after you have pinned it.
Do hashtags still help in reaching new customers?
Not like they used to. Even Instagram’s head, Adam Mosseri, confirmed they’re no longer a major factor in reach. Focus instead on creating content your audience actually wants, because connection, not keywords, is what drives visibility in 2025.
How important is video content for my business?
Very. Video content, such as project walkthroughs, client testimonials, or behind-the-scenes, can significantly boost engagement and trust. Platforms like Instagram Reels and YouTube are excellent for sharing these videos, and huge for deep SEO to get you above the competition.
Should I reduce my marketing efforts during an economic downturn?
Cutting back on marketing can be detrimental. Instead, focus on cost-effective strategies like content marketing, email newsletters, and strengthening your online presence. Consistent marketing keeps your business visible and positions you for growth when the economy rebounds.
Should I focus more on paid ads or organic marketing?
Organic marketing builds long-term trust and authority. Paid has it’s place, but it can and will impact your organic reach once you activate ads. There is often no going back. Assess your budget and goals to determine the right mix for your business.
How can I get more leads for my remodeling or design business without spending a fortune?
Focus on local SEO by optimizing your Google Business Profile, encouraging customer reviews, and showcasing your projects with high-quality photos. Utilize social media platforms like Instagram and Pinterest to display your work, and consider creating helpful content that addresses common client questions. If you don’t know where to start, grab this free resource to to start getting more eyes on your business.
I'm a Main Street shop how do I get more foot traffic and online orders?
Start with your Google Business Profile. It’s your digital welcome mat. Add new photos, encourage 5-star reviews, and post updates weekly. Then use Instagram and Pinterest to show what makes your shop special. People shop with businesses they feel connected to, and you can create that connection online before they ever walk in the door. Grab the Five Star Formula for free and get more traffic in your shop.
I'm a local service provider. Should I be posting every day to get leads?
Not every day but consistently, yes. What matters most is showing up in a way that builds trust. Share your process, before-and-afters, client feedback, and local tips. One good piece of content that speaks to your dream client is more powerful than 10 rushed posts. Focus on quality and staying top of mind. Grab the What To Post Where free resource and leave the overwhelm behind.