Not all social media managers are created equal—and choosing the wrong one could cost you more than just time.
Whether you’re growing a business online or just starting to delegate your marketing, knowing when to hire a social media manager is crucial. The right person can either elevate your brand or slow it down.
Why This Matters
Hiring a social media manager isn’t just about finding someone who can post regularly. It’s about choosing someone who already understands how the platforms work—because they use them personally and often. If they’re not familiar with tools like Instagram, Pinterest, or content creation apps, you’re going to spend a lot of time training them before you see any ROI. And in a volatile economy, you need results now—not after six months of onboarding.
3 Key Takeaways
📱 They Should Already Be Using Social Media
- If they don’t take photos or post on platforms like Instagram or Pinterest, their learning curve will be steep.
- You need someone who already “gets” content and the rhythm of online engagement.
🤝 Trainable + Believes in Your Business
- Look for loyalty, pride in their work, and interest in your industry.
- Just like you wouldn’t hire an accountant who dislikes numbers, don’t hire a marketer who dislikes marketing.
🚀 They Should Be a Go-Getter
- You don’t want to “drag” someone into being productive.
- They should be responsive, coachable, and ready to take initiative when business goals change or urgency spikes.
TL;DR Checklist
✅ Uses social media for fun or freelance
✅ Loyal, enthusiastic, and excited about your business
✅ Trainable, coachable, and fast to respond
✅ NOT someone you have to chase for updates
One-Paragraph Summary
The best social media managers already love and understand the platforms you want to grow on. They’re not just workers—they’re creative, loyal, and deeply connected to the online space. Before hiring, ask yourself: Do they use social media for fun? Are they interested in what my business does? Are they motivated and coachable? These traits will always beat out a resume filled with buzzwords.
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