Ever feel like you’re throwing spaghetti at the wall when it comes to creating a content plan that actually works for your business?
This step ensures your content plan actually works by aligning with your brand goals.
One day you’re posting about your business… the next, you’re sharing a random trend… and before you know it, your content feels all over the place.
That’s where a strategic content plan comes in. Instead of guessing what to post, you’ll have a clear roadmap that keeps your brand consistent, engaging, and effective. Your content plan must actually work to keep engagement strong.
Let’s walk through how to organize your content strategy step by step—so you can create with purpose instead of scrambling last minute.
Focusing on connection ensures your content plan actually works by building real engagement.
Step 1: Define Your Core Content Pillars
Before creating a plan, you need to know what your brand stands for. A clear content plan that works involves understanding your brand identity.
📌 Content Pillars = The Key Topics You Rotate Through
✅ What do you want to be known for?
✅ What do your customers care about?
✅ What types of content help you sell your products/services?
🚀 Example (Pool & Spa Business):
- Spas & Hot Tubs → Relaxation, mindfulness, self-care.
- Pools & Swim Spas → Family time, outdoor living, wellness.
- Seasonal Maintenance → DIY pool care, expert advice, must-have products. A plan that works focuses on these consistent themes.
📌 Why This Matters: When you rotate through clear themes, your content stays consistent & intentional—and your audience knows what to expect.
Step 2: Organize Your Posting Order
Once you have your pillars, it’s time to put them in order. An effectively organized content plan that works will reflect these pillars.
📌 Think of it like a rotating schedule:
- Monday → Educational Post (FAQs, How-To Tips)
- Wednesday → Behind-the-Scenes (Real people, real work)
- Friday → Promotional Post (Product/Service Feature)
- Sunday → Customer Stories & Testimonials
🚀 Why This Works: Instead of posting randomly, you’re creating a predictable, balanced flow that keeps your content fresh without feeling repetitive.
Step 3: Create a Visual Content Grid
For visual thinkers, planning your content layout ahead of time helps everything click into place, making your content plan work effectively.
📌 How to do it:
✅ Use Canva to lay out photo examples & post previews.
✅ Arrange content so your feed looks cohesive (mixing photos, Reels, graphics).
✅ Move things around until it feels balanced & engaging.
🚀 Pro Tip: Faces & real-life content perform better than generic Canva designs. If you want engagement, show your team, your process, and your work in action!
Step 4: Focus on Connection, Not Just Aesthetics
If your feed looks “pretty” but doesn’t feel personal, you’re missing out on engagement. A content plan that effectively works must prioritize genuine connection.
Focusing on connection ensures your content plan actually works by building real engagement.
📌 What customers really want to see:
✅ The people behind your business—your team, your work, your values.
✅ The transformation—what working with you actually looks & feels like.
✅ Your audience’s voice—polls, questions, and interactive content.
🚀 Why This Works: Today, realness and authenticity outperform overly polished marketing. People connect with humans, not just brands.
Final Takeaway: A Clear Plan = Less Stress, More Growth
If you feel like your content is all over the place, stop guessing and start planning. A structured approach creates a plan that works for your brand.
If you feel like your content plan is all over the place, use this guide to create a content plan that actually works.
✔️ Pick 3-5 core content pillars.
✔️ Create a simple, rotating posting order.
✔️ Use a visual content planner (Canva works great!).
✔️ Make sure your content is human, engaging, and relatable.
🚀 Your next step: Map out your next month of content using this framework—no more scrambling, just clear, strategic marketing that works.
And if you need help creating a content plan that fits your brand, let’s chat! I’d love to help you simplify your strategy & boost your visibility. 🚀
Need clear, burnout-free marketing help? Explore step-by-step courses built for small business owners who do it all: boostyourvisibility.thinkific.com/collections
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