No—generic service posts now get ignored. Even with photos, dry descriptions of features or offerings fail to connect. To engage audiences, reframe services as customer transformations using storytelling and hooks.
Feeling invisible despite posting your services? With attention spans shrinking and users craving value, traditional “here’s what we do” posts drown. Here’s how to pivot your service-based social media posts into conversion engines in 2024.
Why This Matters
Users scroll past service announcements that feel like ads. Algorithms deprioritize low-engagement content, shrinking your reach. Reinventing these posts is critical for lead generation.
3 Fixes for Service Post Fatigue
1. Sell Outcomes, Not Services
- Replace: “We offer social media management”
- Use: *”How we freed 22+ hours/month for busy founders (so they can actually run their business)”*
- Psychology: Tap into desired end states (time, confidence, profit).
2. The “Before-After-Bridge” Framework
- Before: Name the struggle (“Stressing about inconsistent content?”)
- After: Visualize the win (“Imagine posting 30 days straight—on autopilot”)
- Bridge: Position your service as the solution (“Our done-for-you calendar does the heavy lifting”).
3. Embed Social Proof
- Feature client results in the visual (e.g., screenshot of a DM: “You saved my launch!”)
- Pro tip: Film a 15-second video testimonial—these get 3x more shares than text posts.
FAQs: Service Posts in 2024
❓ Why do service posts perform poorly now?
They focus on your business, not the customer’s transformation. Users engage with content that mirrors their struggles/aspirations.
❵ How do I make technical services engaging?
Use analogies:
“Like a GPS for your finances” (Accounting firm)
“Your website’s emergency room” (Web developer)
TL;DR: Key Fixes
✅ Pivot from features → outcomes
✅ Use Before-After-Bridge framing
✅ Keywords used: service-based social media posts, customer transformation, social proof
Summary
Service posts must answer “What’s in it for me?” to break through. Turn offerings into customer victory stories—and watch engagement climb. Template: Grab our Service Hook Swipe File (#) (10 proven hooks for coaches, creatives, and SaaS).
