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From overwhelmed to organized - your next step starts here
Find Exactly Where Your Marketing Budget Is Leaking
Most established Wisconsin contractors are losing $5K–$90K annually to invisible “leaks.” After 22 years in the industry, I use a forensic lens to find the waste – so you can stop overpaying for results you aren’t seeing.
Results After the Audit
Madison Area kitchen and Bath Builder Remodeler
An established remodeling company specializing in kitchens and bathrooms was spending thousands monthly on marketing with unclear results.
What was actually happening:
- Marketing expenses were adding up but lead quality wasn’t improving
- No clear system for tracking what was working
- No one internally had time to oversee marketing agency performance
After the audit:
- Identified which marketing expenses were delivering results and which weren’t
- Created a clear monthly marketing plan the team could follow
- Streamlined spending to focus on what actually brought in qualified leads
Result:
- Complete organic marketing
- Saved thousands of dollars per month
- More qualified leads with less wasted budget
- Consistent results long after the audit
Southern Wisconsin Pool and Spa Contractor
A regional pool and spa company was spending $90,000/year on a marketing platform that promised SEO, lead generation, and website management.
What was actually happening:
- Google Business Profile hadn’t been updated in months
- Website wasn’t optimized for search
- Most “leads” in complicated reports were found to be organic traffic, not from the paid platform
- No one at the company had bandwidth to monitor marketing agency performance
- Reports looked impressive but didn’t reflect reality
After the audit:
- Identified $90K in annual waste
- Cancelled underperforming contracts, kept only essential hosting
- Organized years of scattered project photos into a searchable system
- Created a monthly marketing plan they could implement themselves
- Canceled paid ads
Result:
- Complete organic marketing without the $90K expense
- Google review growth plan implemented
- Consistent quality leads and 5 star reviews