Services
How It Works
Three ways to find out where your marketing money is actually going.
Quick Marketing Checkup
Free. 15 minutes. No prep needed.
A live AI visibility and leak check on your business. We’ll look at how you’re showing up in Google, ChatGPT, and AI search right now — and I’ll tell you where the biggest leaks are in real time.
You’ll leave with a clear picture of what’s working, what’s not, and whether a deeper audit makes sense for your business.
No sales pitch. No reports to dig up. Just show up and we’ll run it live.
Marketing Leak Finder
A focused audit of your digital presence.
Best for contractors who are getting some leads but not enough of the right projects — and want clarity before spending more on marketing.
What I review:
Your website messaging and main service pages. Your Google Business Profile and local search visibility. Your reviews and reputation signals. Your calls to action and how people are supposed to contact you. Your content authority and how clearly Google can see what you do and where you work.
What you receive:
A prioritized leak list — what’s helping, what’s hurting, what to fix first. A simple explanation of the biggest problems costing you leads. Clear next-step recommendations for the next 30-90 days. A 60-90 minute walkthrough call, recorded so you can share it with your team.
You decide what gets fixed, when, and by whom — your team, your existing marketing partners, or me.
Forensic Marketing Audit
A comprehensive review of your entire marketing system.
Best for contractors spending $3K or more per month on agency retainers, ad platforms, or lead-gen services — who can’t connect the spend to signed contracts.
Everything in the Marketing Leak Finder, plus:
A full review of your agency contracts and retainer agreements. Your ad spend and where the money is actually going. Your lead-gen platforms and whether your leads are being sold to competitors. Your reporting — what the agency is showing you versus what’s actually happening. Your CRM and intake process to see where leads fall through after they come in.
What you receive:
A detailed waste report with dollar amounts. A clear breakdown of what to cancel, what to keep, and what to renegotiate. An implementation plan your team can follow. A 90-day follow-up to review progress and course-correct.
This is the engagement that found $90,000 in annual waste for a Southern Wisconsin pool and spa contractor and saved a Madison area kitchen and bath remodeler thousands per month in unnecessary spend.
See the full details of the Marketing Leak Finder
Not Sure Where To Start?
That’s where the free Quick Marketing Checkup comes in.
15 mins, we’ll look at what you have, what you’re spending, and you’ll see which level makes sense – or whether you need one at all.
Not Sure Which Level You Need?
That’s exactly what the free Quick Marketing Checkup is for. In 15 minutes we’ll look at what you have, what you’re spending, and I’ll tell you which engagement fits — or whether you need one at all.
Find Exactly Where Your Marketing Budget Is Leaking
Strategic Marketing Audits for Wisconsin Builders
Based in Sun Prairie, Brenda Eckhardt provides independent marketing audits and AI search optimization for high-end remodelers and custom home builders throughout the Madison and Milwaukee luxury markets.
Primary Service Areas: After 22 years documenting construction projects in Southern Wisconsin, I specialize in local market positioning for contractors throughout the Madison WI Metro Area, specifically Sun Prairie, Waunakee, and Middleton. Luxury & Lake Country: I provide asset organization and forensic marketing reviews in Lake Geneva, Oconomowoc, Waukesha, and Brookfield, extending through the high-end Milwaukee corridors. I focus on the high-stakes markets where project margins and builder reputation are the primary drivers of growth.
National Reach: For contractors outside of Southern Wisconsin, Remote Marketing Audits are available nationwide to help you identify agency waste, stop the leaks in your digital spend, and recapture your marketing ROI.
Industry data provided by MarketingSherpa and LQ Digital.